• Chatbots have potential. Even though they are increasingly used, the modern chatbot is still a young technology. With the continuing development of AI, the potential for bots in business and personal lives is unlimited.
• They can be easy to build. It depends on what you want to achieve, of course, but you can design a simple chatbot based on the Facebook Messenger without any programming experience.
• Chatbots emphasize the company’s brand and image. The chatbot represents the company when it’s communicating with the customer, so, from a marketing point of view, it is a perfect embodiment of brand building.
• They offer straightforward services. A well-optimized chatbot communicates only the essentials and does not overwhelm the user.
• Chatbots automate processes. Bots are able to take on human work for, generally speaking, mundane or basic analytic tasks.

Promero can build your BOT: https://promero.com/google-assistant/

View Article: https://www.singlegrain.com/artificial-intelligence/why-chatbots-are-a-must-have-for-businesses-and-how-to-build-one/