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September 07, 2016

Call Center Companies Note: Salesforce to Acquire Cambridge Messaging Startup HeyWire

Call Center Companies note: After Salesforce acquired Demandware earlier this year, it appears that the San Francisco tech giant is planning to scoop up another Boston-area tech company this year. This time it's HeyWire, a Cambridge-based messaging startup that lets businesses receive text messages through 1-800 numbers and other business lines from customers.

HeyWire CEO and co-founder Meredith Flynn-Ripley wrote in a Wednesday blog post that Salesforce has signed a definitive agreement to acquire the company. Terms of the agreement were not disclosed.

"The team and I are thrilled to join Salesforce once the transaction closes and to ushering in new levels of customer engagement through conversational messaging within the Salesforce Service Cloud," she said.

A Salesforce spokeswoman confirmed the news with BostInno.

HeyWire was originally founded in 2009 under the name MediaFriends, and it has raised $13 million in funding since then, with investors including Silicon Valley-based venture capital firm Lauder Partners, according to Boston Business Journal.

For people familiar with HeyWire, Salesforce's acquisition plans shouldn't be much of a surprise. HeyWire promotes itself as "mobile messaging for Salesforce-powered businesses," and two of the startup's products are designed specifically for Salesforce, including Business Messenger, which lets businesses connect with customers through a messaging app. This is interesting to call center software companies.

"As a member of the Salesforce ecosystem, we've witnessed first-hand Salesforce's commitment to disrupting markets, we've seen the impact conversational messaging is making on our customers' businesses and we're thrilled with the opportunity to deliver innovative solutions in enterprise mobile messaging to Salesforce customers worldwide," Flynn-Ripley said.